Webflow vs Kit (formerly ConvertKit)
Pricing, features & verdict, which one fits your business?
Quick answer
Webflow (Funnels & Sites) and Kit (formerly ConvertKit) (Email & CRM) solve different problems, you may want both. See which fits your priority.
Reviewed by the AI Cilantro team
Both tools independently reviewed
Side-by-Side Comparison
| Detail | Webflow | Kit (formerly ConvertKit) |
|---|---|---|
| Category | Funnels & Sites | Email & CRM |
| Starting price | $0 | $0 |
| Free trial | Free tier | Free tier |
| Best for | Web designers, creative agencies, and marketing teams building client websites or content-heavy sites. Not the right starting point for a restaurant owner who needs a site live this week. The free Starter plan lets you build and prototype before you pay a dollar. | Newsletter writers, freelancers, coaches, and small business owners building an email audience. Free up to 1,000 subscribers with no credit card required, so you can start building your list before you spend a dollar. Good fit for consultants sending a weekly tips email, fitness coaches selling digital guides, or anyone who wants to own their audience instead of relying on social media. |
| Watch out for | Steeper learning curve than drag-and-drop builders | Less feature-rich than HubSpot or GetResponse for full marketing suites |
Verdict, Which One Wins?
Webflow (Funnels & Sites) and Kit (formerly ConvertKit) (Email & CRM) solve different problems. They're not really competitors, you may find you need both depending on your stack. Webflow for web designers, Kit (formerly ConvertKit) for newsletter writers.
Try Either Tool
Webflow
Build a professional website with full design control. No coding required, but full code quality under the hood.
Try Webflow
Visit the official Webflow site to see current plans and pricing.
Kit (formerly ConvertKit)
Start a newsletter, grow a list, and sell digital products. Free up to 1,000 subscribers.
Try Kit (formerly ConvertKit)
Visit the official Kit (formerly ConvertKit) site to see current plans and pricing.
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