Email & CRM
Best Email & CRM Tools for Small Business
Here are the top email & crm tools we've tested: real pricing, honest verdicts.
Quick answer
We've tested 3 email & crm tools. The top picks are HubSpot, GetResponse, Kit (formerly ConvertKit). Every tool on this page has been reviewed by our team and kept current.
Curated by the AI Cilantro team
3 tools reviewed · Kept current
Top Email & CRM Tools
HubSpot
Stop losing track of clients. HubSpot keeps your contacts, emails, and follow-ups in one place.
Best for
Service businesses that have outgrown spreadsheets: contractors tracking leads, agencies managing clients, consultants following up on proposals.
GetResponse
Send professional email campaigns and automate follow-ups without needing three separate tools.
Best for
Online store owners, freelancers, and small agencies who need email marketing, automated follow-up sequences, and the option to host webinars all in one subscription.
Kit (formerly ConvertKit)
Start a newsletter, grow a list, and sell digital products. Free up to 1,000 subscribers.
Best for
Newsletter writers, freelancers, coaches, and small business owners building an email audience.
Email & CRM Tools, At a Glance
| Tool | Starting Price | Best For |
|---|---|---|
| HubSpot Stop losing track of clients. HubSpot keeps your c... | $0 | Service businesses that have outgrown spreadsheets: contractors tracking leads |
| GetResponse Send professional email campaigns and automate fol... | $19/mo | Online store owners |
| Kit (formerly ConvertKit) Start a newsletter, grow a list, and sell digital ... | $0 | Newsletter writers |
Mini-Reviews: Email & CRM Tools
HubSpot
Stop losing track of clients. HubSpot keeps your contacts, emails, and follow-ups in one place.
Best For
Service businesses that have outgrown spreadsheets: contractors tracking leads
Starting Price
$0
Category
Email & CRM
GetResponse
Send professional email campaigns and automate follow-ups without needing three separate tools.
Best For
Online store owners
Starting Price
$19/mo
Category
Email & CRM
Kit (formerly ConvertKit)
Start a newsletter, grow a list, and sell digital products. Free up to 1,000 subscribers.
Best For
Newsletter writers
Starting Price
$0
Category
Email & CRM
Common Questions About Email & CRM Tools
What are the best Email & CRM tools for small businesses in 2026?+
The top Email & CRM tools we've tested are: HubSpot, GetResponse, Kit (formerly ConvertKit). Each has been checked for product quality, pricing stability, and payment reliability before we'd recommend it.
How do I choose the right Email & CRM tool for my business?+
Start with your use case, who you are and what workflow you're trying to automate or improve. Check the "Best For" notes on each tool page. If you're unsure, take advantage of free trials (most of these tools offer them) to test before committing to a paid plan.
Are there free Email & CRM tools for small businesses?+
HubSpot, Kit (formerly ConvertKit) offer free tiers or free trials. Check each tool’s review page for current pricing and free-trial details.
How does AI Cilantro choose Email & CRM tools?+
Every tool is reviewed hands-on by our team, not just reading the feature list from the sales page, but running real workflows through the tool. We check current pricing and program stability before listing anything.
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