HubSpot vs Kit (formerly ConvertKit)
Pricing, features & verdict, which one fits your business?
Quick answer
Both HubSpot and Kit (formerly ConvertKit) compete in Email & CRM. Choose HubSpot if you're: Service businesses that have outgrown spreadsheets: contractors tracking leads. Choose Kit (formerly ConvertKit) if you're: Newsletter writers.
Reviewed by the AI Cilantro team
Both tools independently reviewed
Side-by-Side Comparison
| Detail | HubSpot | Kit (formerly ConvertKit) |
|---|---|---|
| Category | Email & CRM | Email & CRM |
| Starting price | $0 | $0 |
| Free trial | Free tier | Free tier |
| Best for | Service businesses that have outgrown spreadsheets: contractors tracking leads, agencies managing clients, consultants following up on proposals. The free CRM handles unlimited contacts, so you can get started at $0 and only pay when you need email automation or deeper reporting. | Newsletter writers, freelancers, coaches, and small business owners building an email audience. Free up to 1,000 subscribers with no credit card required, so you can start building your list before you spend a dollar. Good fit for consultants sending a weekly tips email, fitness coaches selling digital guides, or anyone who wants to own their audience instead of relying on social media. |
| Watch out for | Pricing scales fast. Professional tier at $890/mo is a steep jump from Starter at $20/mo. Set a spending cap before you explore upgrade options. | Less feature-rich than HubSpot or GetResponse for full marketing suites |
Verdict, Which One Wins?
Both compete in Email & CRM
Choose HubSpot if you're: Service businesses that have outgrown spreadsheets: contractors tracking leads, agencies managing clients, consultants following up on proposals. The free CRM handles unlimited contacts, so you can get started at $0 and only pay when you need email automation or deeper reporting.
See HubSpot review →Choose Kit (formerly ConvertKit) if you're: Newsletter writers, freelancers, coaches, and small business owners building an email audience. Free up to 1,000 subscribers with no credit card required, so you can start building your list before you spend a dollar. Good fit for consultants sending a weekly tips email, fitness coaches selling digital guides, or anyone who wants to own their audience instead of relying on social media.
See Kit (formerly ConvertKit) review →HubSpot, Watch out for
Pricing scales fast. Professional tier at $890/mo is a steep jump from Starter at $20/mo. Set a spending cap before you explore upgrade options.
Kit (formerly ConvertKit), Watch out for
Less feature-rich than HubSpot or GetResponse for full marketing suites
Try Either Tool
HubSpot
Stop losing track of clients. HubSpot keeps your contacts, emails, and follow-ups in one place.
Try HubSpot
Visit the official HubSpot site to see current plans and pricing.
Kit (formerly ConvertKit)
Start a newsletter, grow a list, and sell digital products. Free up to 1,000 subscribers.
Try Kit (formerly ConvertKit)
Visit the official Kit (formerly ConvertKit) site to see current plans and pricing.
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