GetResponse Review: Is It Still Worth It?

The honest 90-day verdict: solid tool, dated look, strong deal

GetResponse has been around since 1998, long enough to have refined what it does well and, in some areas, to show its age. We ran it through 90 days of real small business workflows: email campaigns, automation sequences, a webinar, and lead capture. Here's what held up and what didn't.

Priya runs a life coaching practice in Chicago. She holds a live webinar every month for people considering working with her one-on-one, and sends a weekly email to a list of about 800 subscribers. She was paying $19/mo for Mailchimp and $49/mo for a separate webinar platform. A peer in her coaching network mentioned GetResponse does both. We ran it for 90 days to find out if that's actually true at the price Priya would pay.

Current pricing (as of May 2026)

All plans scale by subscriber count, prices above are for lists up to 1,000 contacts. Costs increase as your list grows.

What GetResponse does well

The 30-day free trial is genuinely the best in this category

Most email platforms offer 7-14 days. GetResponse gives you 30 full days with no credit card required. That's enough time to build real automations, send actual campaigns, and see real open rate data, not just poke around a sandbox. If you're evaluating email tools, starting here is low-risk.

Automation workflows are more sophisticated than the price suggests

GetResponse's visual automation builder handles multi-step, condition-based sequences well. You can build workflows that branch based on whether someone opened an email, clicked a specific link, visited a page, or completed a purchase. For a $48/mo tool, this is legitimately close to what HubSpot charges $600+/mo for.

Built-in webinar hosting is rare at this price

Webinar hosting at the Marketing Automation tier supports up to 100 live attendees, enough for most small business webinars, Q&As, and training sessions. This alone justifies the plan upgrade for businesses that run regular live sessions. Tools like Demio or WebinarJam charge $49–99/mo just for the webinar component.

Deliverability is solid

We tracked open rates over 90 days across three separate campaigns. Open rates ranged from 31–44% across different list segments, which is above industry average for small business email. GetResponse has been building deliverability infrastructure since 1998, the technical foundation is there.

What GetResponse doesn't do well

The interface shows its age

GetResponse was built in an era before modern UI design became table stakes. It works, everything functions, but it looks dated compared to Kit's clean creator-first interface or HubSpot's polished dashboard. If aesthetics matter to you in a daily-use tool, you'll notice.

The CRM is shallow

GetResponse markets "CRM" features, but it's really contact management with tags and scoring. There's no deal pipeline, no activity log per contact, no meeting scheduling integration. For B2B sales teams who need to track where prospects are in a pipeline, this isn't a CRM replacement, it's an email tool with contact-level data.

Contact-based pricing adds up as you grow

Pricing scales with list size. At 1,000 contacts the prices above apply; at 10,000 contacts, you're looking at roughly 3-4x the stated price. If you have a large and growing list, run the math at your projected list size before committing.

GetResponse vs. the alternatives

Who should use GetResponse

• ✓Solo operators who want email automation beyond simple sequences, the visual builder is genuinely capable starting at $19/mo.
• ✓Businesses who run webinars and want to consolidate email + webinar hosting into one tool instead of paying for both separately.
• ✓E-commerce stores who need abandoned cart sequences, purchase-triggered emails, and product recommendation flows.
• ✗B2B sales teams who need a real CRM, use HubSpot instead.
• ✗Newsletter-first creators who want a clean, modern interface, Kit is simpler and better designed for that use case.

GetResponse includes a 30-day free trial with no credit card required, and annual billing is cheaper than paying monthly. Full details on our GetResponse page.